Content Writing Agency

An In-House SEO Content Team vs My Content Pal:
What’s Right For You?

Building your own in-house SEO writing team can pay dividends in the long run. So can partnering with a trusted professional agency like My Content Pal.

There are pros and cons either way. Let’s break them down…

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Brands and agencies we’ve successfully worked with

IN-HOUSE SEO TEAM

Pros

  • Internal control: Your writers are employed by the company; they’re your reports. You set the strategy and working agenda. Ideally the team is motivated and excited to be on the project (though this isn’t always the case!). 
  • Company knowledge: An in-house team is typically more aligned with and familiar with the company than outsiders.
  • Internal development: Every project you handle in-house is an opportunity to grow and develop your team and add new skills. All good things.
  • Cost savings: An in-house team may be more cost-effective in the long run. That’s assuming they are fully engaged on value-adding work.

Cons

  • Hiring challenges: When you recruit SEO content writers, expect a tsunami of applications (every second person calls themself a content writer). Consider the vetting, shortlisting, testing, interviewing, and onboarding time-cost. There are significant ‘hidden’ onboarding costs. An accurate comparison with agency fees should take this into account.
  • Training costs: Investment in training adds to the company’s bill.
  • Limited expertise: In-house content teams might lack specialist knowledge in certain SEO areas. This demands more training.
  • Long ‘probation’ period: After 2-3 months you may discover a hire is not up to the task. Three months of investment has yielded no return. Re-initiating the hiring process means you pay twice for the pleasure!  
  • Retention challenges: Skilled employees are in demand globally; loyalty is fickle in today’s market. Companies often need to pay over budget to retain top talent. You can invest in an employee for a year only to lose them to a competitor that then benefits from your investment.
  • Resource limitations: Your team might not have the bandwidth to handle peak work volumes. Burnout can be an issue.

MY CONTENT PAL

Pros

  • Specialist expertise: My Content Pal has dedicated SEO talent with extensive knowledge across multiple industries.
  • No hiring and management concerns: Outsourcing to My Content Pal saves you the headache of recruiting and managing a staff complement. No HR, administration, or labor legislation concerns.
  • Rapid ‘onboarding’: You will know within a week that we are up to the task. Our writers are experienced pros and quick studies. We start delivering your articles within 72 hours of you briefing us.
  • Motivated writers. Our writers are highly motivated to do a great job for you. We reward writers with bonuses if they retain their clients for 3, 6, 9, or 12 months.
  • Scalability: We have a large network of content writers and can bring on talent to scale up comfortably.
  • Cost-effective: Companies outsource for a good reason—in the right circumstances, it saves money. You only pay when you use us. Subscribe when you need us and cancel whenever you wish.

Cons

  • Less control: You don’t have quite the same level of supervisory control and instant feedback when you use us compared to an internal team.
  • Long-term project costs: Over long-running ongoing projects, our accumulated fees might be higher than an internal team’s overhead.

Outsourcing is often most valuable when it requires specialized skills or resources that the company lacks in-house. My Content Pal fills a vital gap by providing comprehensive SEO content strategy and excellently produced content. See what our satisfied clients have to say.

Partner with MCP if you don’t have an in-house content team. If you do have in-house resources, we’re here to support you during peak-demand periods.   

See what some of our valued clients have to say…   

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