How To Think Of Unique Content Angles
April 20, 2021
3 min read
If you run an affiliate site that occupies a unique niche, it can be difficult to keep your posts fresh. However, in order to generate and indeed maintain or increase traffic, you need to keep your readers and user base engaged.
With that in mind, whether you’re a travel blogger looking for ways to make your latest post feel like something new, or an affiliate marketer trying to put a new spin on a familiar product, innovation within familiarity is key.
So how can achieve it?
1. Use Your Team
If you’re lucky enough to be surrounded by a team, then use them. Everybody has a different perspective on things. So even if you don’t have them write the piece for you, asking them for an opinion can make all the difference in the world.
Similarly, if you aren’t fortunate enough to have a team around you, you will have friends and family. Everyone’s opinion is valid, even if they don’t have experience specific to your niche. As they say, you don’t have to be a chef to know the food’s burnt.
Furthermore, you could outsource some content writing to a trusted agency. Companies, such as our own, pride themselves on their ability to produce high-quality, engaging content for their clients, and thus have teams of experienced writers from all kinds of backgrounds. If there’s a fresh angle, they’re bound to find it.
2. Discuss Opposing Ideas
Somewhat linked to our first point, discussing opposing viewpoints not only demonstrates your open-minded position but also presents the opportunity for you to reinforce why your viewpoint, product or service is the best.
The key, then, is to make sure you have the evidence to back yourself. For example, if you’re selling dog toys, what is it, exactly, that lifts your product above the competition. Is it more durable? More entertaining and enriching? Cheaper?
How do the two products compare?
Essentially, introducing opposition into your content fleshes out your piece with valid information and provides the opportunity for you to sell yourself, product or service without contrivance. That is a particularly valuable asset in today’s world of plasticity and braggarts.
3. Be Current
We live in a constantly changing world, so if you’re trying to sell the same service or product as you did a month, 6 months or a year ago, a useful angle could be to ask yourself what’s changed around it?
For example, in the UK, has the sourcing of the materials for your product become scarce since Brexit went through? Maybe the popularity of your product is causing scarcity - that is a brilliant context to utilise.
Equally, perhaps your workforce has changed. If you sell content itself, have you trained or hired increasingly talented team members, thus refining your product further?
Similarly, can you relate your product to current affairs?
Do you sell the wildlife camera traps that were used for this year’s SpringWatch? Maybe you’re offering the football boots worn by this year’s golden-boot winning player?
Ultimately you mustn’t be afraid to recognise and utilise that the world has changed even if your product hasn’t.
It’s a given that, when starting a new piece, a content writer will conduct some background research. However, if you’re struggling for an angle, perhaps you should consider getting your nose back in the books.
The internet is an endless source of information (admittedly much of it useless) and so if you’re able to devote some more time to unpicking your area, you might find an enlightening thread to pull.
Likewise, a delve into the rabbit’s warren that is social media could reveal what people interested in your area are talking about. Similarly, it could uncover what your user base wants to see in a product or service like yours. The possibilities are endless. So get stuck in!
Finally, if you can add a dose of humour or personality to your work, you’ll find many people return to each and every post you make for the entertainment value as well as the value of your product.
It’s precisely why Influencers have fast become such a powerful movement in the digital market. People don’t necessarily buy the things they promote because they already wanted one. They buy it because they like and trust the person promoting it.
Now I’m not suggesting you should endeavour to collect two million followers on Instagram. However, build a returning user base for your content itself, rather than the product, and you’ll gain a unique angle to utilise; your humour or personality itself.
Do this and you won’t necessarily have to say anything new about your product. If you can entertain, you can set yourself above the competition and that is an invaluable asset to have for an affiliate marketer to have.
All things considered, there are countless methods that can help you find a new angle to your content and some will work for you and some will work for others. Really it’s about perseverance and having the humility to ask for help when you need it.
Behind every successful person, there is a whole team of people. That’s no coincidence.
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