You’ve heard the term ghostwriting, but what exactly is it and how it can benefit your business? In this article, we’ll explain the ins and outs of ghostwriting and provide actionable steps for hiring the best ghostwriter for the job. Let’s get started. What is Ghostwriting & How Does It Work? Ghostwriting is the creation…
Here’s a fact to grab your attention: Companies with structured content see 67% more leads than those without. Surprising? It’s not a lucky guess—it’s a strategic move. In the world of B2B content marketing, creating cohesive, easy-to-follow content can be a challenge. That’s where content pillars come in. They’re the backbone of your content marketing…
Struggling to make your writing come across as authentically Australian? All it takes is a couple of spelling mistakes, and your readers will know you’re not ‘true blue’ (aka. genuine). In this article, we’ll cover some of the intricacies and common mistakes writers make when writing for an Australian audience. Let’s dig a little deeper…
In today’s crowded digital space, comparison posts are gold! Readers use them to make informed decisions, and companies love them because they drive real results—like increased traffic, higher engagement, and better conversions. But the reality is—many businesses churn out comparison blogs that barely scratch the surface—and their readers can tell. That’s because crafting a post…
In a world where 70% of consumers say they feel closer to a business that provides useful content, connecting with your clients online isn’t just a good idea—it’s critical. However, most coaches either don’t know how to start creating content or waste hours on random posts that don’t resonate with clients. That’s where the right…
If you’ve been using Google Analytics 4 or another tool to evaluate your site’s performance, you’ll certainly have come across a metric called bounce rate. Well, it’s good that you have, as this very important metric is key to your site’s success. But what exactly is it and why is it so important? In this…
When it comes to effective digital marketing, having a solid content marketing strategy is non-negotiable. But, creating and tactfully distributing content can be a real pain. This is where content marketing agencies come in. A content marketing agency specialises in creating and managing high-quality content that drives inbound marketing success. For managers and experts in…
B2B content marketing is essential if you want to generate more leads and increase your revenue. However, to do this, you need to have a detailed and effective strategy in place. So, I’ve created this guide to tell you everything you need to know before you implement your strategy and to show you how to…
LinkedIn is hands-down one of the best professional social platforms with a huge user base and millions of daily (and monthly) active users. This makes it a total powerhouse for B2B marketers, provided they know how to take advantage of the platform and understand the best practices for your B2B marketing strategy. To fully understand…
When people look for SaaS brands, competitor comparison landing pages are where they’ll eventually end up (if you or your competitor has one). These pages provide an alternative solution for potential customers by highlighting the value proposition of your product against direct competitors. SaaS comparison pages are a powerful SEO strategy, driving organic traffic and…
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