If you’ve been using Google Analytics 4 or another tool to evaluate your site’s performance, you’ll certainly have come across a metric called bounce rate. Well, it’s good that you have, as this very important metric is key to your site’s success. But what exactly is it and why is it so important? In this…
When it comes to effective digital marketing, having a solid content marketing strategy is non-negotiable. But, creating and tactfully distributing content can be a real pain. This is where content strategy agencies come in. A content strategy agency specialises in creating and managing high-quality content that drives inbound marketing success. For managers and experts in…
B2B content marketing is essential if you want to generate more leads and increase your revenue. However, to do this, you need to have a detailed and effective strategy in place. So, I’ve created this guide to tell you everything you need to know before you implement your strategy and to show you how to…
LinkedIn is hands-down one of the best professional social platforms with a huge user base and millions of daily (and monthly) active users. This makes it a total powerhouse for B2B marketers, provided they know how to take advantage of the platform and understand the best practices for your marketing strategy. To fully understand how…
When people look for SaaS brands, competitor comparison landing pages are where they’ll eventually end up (if you or your competitor has one). These pages provide an alternative solution for potential customers by highlighting the value proposition of your product against direct competitors. SaaS comparison pages are a powerful SEO strategy, driving organic traffic and…
Weathering the storm of Google’s algorithm changes is no small feat. One day you’re ranking top of the SERPs, and the next your site is nowhere to be found. But, as with any storm, you need a good anchor to provide stability. And that anchor is SEO. Just like an anchor, proper SEO can offer…
Getting your marketing right can be enough to make even the most seasoned of professionals scratch their heads. This is often the case when it’s top-of-funnel marketing. Top-of-the-funnel marketing strategies are crucial, especially in sectors like Software as a service (SaaS), digital education, and real estate, where attracting a wide audience off the bat can…
Tired of losing leads at the final hurdle? Well, you might not want to hear this but if it keeps happening, your bottom-of-funnel marketing strategy is likely to blame. But don’t despair. There are plenty of things you can do differently to get those leads to convert. I’m going to guide you through 7 of…
As one of the biggest social networks on the web, Reddit has become incredibly well-known among advertisers. But what about this platform makes it so appealing? To assess its potential for advertising and digital marketing, it’s important to first examine the necessary statistics and data surrounding its growth and overall success since its inception in…
Content design is the strategic planning of how your content will be presented on a page, address search intent and be optimised for search engine results pages (SERPs). It requires a thorough understanding of keyword placement, site structure, and copywriting techniques. Think of it as a roadmap that logically guides your readers through the content,…
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