As one of the biggest social networks on the web, Reddit has become incredibly well-known among advertisers. But what about this platform makes it so appealing?
To assess its potential for advertising and digital marketing, it’s important to first examine the necessary statistics and data surrounding its growth and overall success since its inception in 2005.
Let’s take a closer look at these figures and break down what this means for advertisers in the long run.
Key Statistics:
- Reddit currently has 82.7 million daily active users.
- 42.95% of Reddit users are within the United States.
- Reddit had 2.1 billion site visits in February 2024.
- Reddit is ranked #4 in social media networks in the U.S.
- There are more than 2.8 million subreddits.
- Reddit has 5.9 billion mobile users.
- The official Reddit app has been downloaded on Google Play more than 100,000,000 times.
- 44% of Reddit users are between the ages of 18 – 29.
- By the end of 2023, Reddit had generated $810 million in advertising revenue.
Reddit User And Growth Statistics
Ever since Reddit came onto the scene, it has become a force to be reckoned with. And with each new year comes more growth for the platform. Their annual reports show that Reddit has been – and continues to be – one of the most popular online forums across the world.
User statistics overview
Global user base
- Reddit has a massive global user base, with 82.7 million daily active users as of the end of Q1 2024.
- A whopping 42.95% of users are based in the United States, with the United Kingdom coming in as the second most active country at only 5.46%.
- The number of daily active users in the United States grew by 45% in Q1 2024 compared to the previous year.
- The number of daily Reddit users in the rest of the world grew by 30% in 2024 compared to 2023.
| Country | Total Visits (millions) |
|---|---|
| United States | 2,320 |
| United Kingdom | 296 |
| India | 280 |
| Canada | 271 |
| Australia | 192 |
| Germany | 189 |
| France | 161 |
| Brazil | 142 |
| Netherlands | 138 |
| Sweden | 111 |
Growth trends
- Reddit has had consistent growth since it was founded in 2005, with a 37% increase in daily active users in the first three months of 2024 compared to the same time frame (January to March) of 2023.
- There is also a significant jump from Q4 2023 to Q1 2024, with an increase of 9.6 million users over three months.
- One of Reddit’s biggest milestones was growing 230% in 2010 when users moved to the site from another popular social news site known as Digg.
- In the past few years, the platform has only continued to grow, moving from 54.8 million users in Q1 2021 to where it is today.
| Country | % Of Total Traffic 2023 | % Of Total Traffic Q1 2024 |
|---|---|---|
| United States | 48.46% | 42.95% |
| United Kingdom | 7.16% | 5.46% |
| Canada | 6.97% | 5.01% |
| Australia | 4.05% | 3.54% |
| Germany | 3.22% | 3.49% |
Remember: Although it may look like there is a slight decrease in the number of users in other countries, the current 2024 data is only based on the first quarter (January to March). This means we can expect these numbers to change as the year progresses.
Analysis of growth and trends
International expansion
With the number of daily active users outside of the United States growing by 30% in Q1 2024 alone, it’s safe to say that Reddit has successfully expanded its efforts internationally.
Plus, as Reddit becomes more popular and accessible to worldwide users, its global reach should continue to expand throughout the year. And it’s showing no signs of stopping!
Revenue implications
So, what does this mean for Reddit and its revenue potential?
Well, with steady and consistent growth in Reddit’s user base, there are significant implications for its annual revenue – particularly when it comes to advertising.
With more and more users choosing Reddit over other platforms, the value of its ad spaces will increase (which means more revenue for Reddit!).
In turn, this will help to open up doorways to more advertising opportunities.
Reddit Usage And Traffic Data
With Reddit being so popular, it’s no surprise that it attracts a huge user base comprised of several Reddit communities. This drives significant traffic and engagement.
Usage statistics
- In Q1 2024, Reddit had 306.2 million weekly users.
- As of March 2024, the platform had more than 1.2 billion monthly active users.
- Reddit users access the platform via the app for an average of 30 minutes per day.
- The average time spent on Reddit posts is around 16 minutes.
- In December 2023, Reddit hit a record-breaking 2.1 billion site visits in this month alone.
- In the United States, Reddit is ranked #4 overall for social media networks.
- Globally, Reddit is the 17th most popular social website.
Popular content and communities
The Reddit community is split up into several smaller communities within different subreddits. It’s largely unknown exactly how many subreddits there currently are (although there are more than 2.8 million) since new ones are created all the time.
However, the vast majority of users seem to gravitate toward a handful of popular subreddits, with just over 100,000 having an active subscriber base.
Just take a look at the most popular subreddits and their subscribers:
| Subreddit | Number Of Subscribers (millions) |
|---|---|
| r/funny | 56.6 |
| r/AskReddit | 45 |
| r/gaming | 39.5 |
| r/aww | 35.4 |
| r/worldnews | 34.9 |
| r/todayilearned | 34.7 |
| r/Music | 32.9 |
| r/movies | 32.3 |
| r/science | 31.5 |
| r/pics | 30.5 |
Mobile versus desktop usage
- As of 2024, there are around 3.5 times more mobile Reddit users compared to desktop users.
- In the first month of 2024, it was reported that there were 5.9 billion mobile users.
- In contrast, January 2024 only saw 1.67 billion desktop users.
- In 2023, there were more than 100,000,000 downloads of the Reddit app on Google Play.
Reddit Demographic Statistics
Reddit attracts an incredibly diverse user base across the globe, but it is particularly popular with younger males. The demographic data is important to dissect, though, since there are still millions of users who fall into different demographics.
Age
Under 18
- Teenagers and younger users frequent Reddit’s platform, but only make up around 11% of the total user base.
- Popular subreddits among this demographic usually relate to gaming, memes, and school-related content.
18 to 29 year olds
- This age group makes up the largest segment of Reddit users, accounting for around 44% of the platform’s total user base.
- Young adults are highly active on the platform, engaging in a wide variety of subreddits and discussions.
30 to 49 year olds
- Users in this age range account for 31% of Reddit’s user base.
- This demographic usually focuses on more professional or specialised subreddits, such as those focused on finances or parenting.
50 to 64 year olds
- This age group represents 11% of the total users on Reddit.
- 50 to 64-year-old users tend to engage in subreddits focused on current events, world news, and hobbies and interests catered to a more mature audience.
65 years +
- Older adults (65+) only make up 3% of Reddit’s user base.
- Although their participation within subreddits is generally lower, they typically seek out forums related to health and travel.
| Age Group | % Of User Base |
|---|---|
| > 18 | 11% |
| 18 – 29 | 44% |
| 30 – 49 | 31% |
| 50 – 64 | 11% |
| 65+ | 3% |
Gender
- Reddit has a traditionally male-dominated user base, accounting for 62.1% of the total user base.
- Female engagement is on the rise, with the gender distribution slowly becoming more balanced. As of 2023, 36.8% of Reddit’s users were female.
- The gender of the remaining 1.1% of the user base is unknown, which may be due to users identifying as non-binary or similar gender identifications.
| Gender | % Of Total User Base |
|---|---|
| Male | 62.1% |
| Female | 36.8% |
| Unknown | 1.1% |
Reddit Advertising Revenue
Reddit’s advertising revenue has seen a lot of growth over recent years as the platform has continued to grow and refine its advertising strategies.
Revenue growth
2019 – 2020
- In 2019, Reddit reported $119 million in advertising revenue.
- In 2020, this number increased by a whopping 52.4% to $181.3 million.
2021
- In 2021, Reddit’s advertising revenue surged to $456 million.
2022
- 2022 saw another increase to $670 million in ad revenue.
2023
- Reddit’s ad revenue continued to grow, reaching $810 million by the end of 2023.
Q1 2024
- In Q1 2024, Reddit reported $242,963 in advertising revenue. This is an impressive increase over Q1 2023, which brought in $163,740 in ad revenue.
| Year | Advertising Revenue |
|---|---|
| 2019 | $119 million |
| 2020 | $181.3 million |
| 2021 | $456 million |
| 2022 | $670 million |
| 2023 | $810 million |
| 2024 (Jan – March) | $242,963 |
FAQs
How does Reddit’s user engagement compare to other platforms?
Since Reddit focuses on community-driven subreddits and discussions, it encourages more engagement within the community itself.
Users are encouraged to create their own content and have the freedom to engage with communities that interest them, this also leads to more time on the site or app.
What factors have contributed to Reddit’s user growth over the years?
Reddit’s incredible growth can be attributed to its diverse range of communities (subreddits), user-generated content, and ability to adapt to user preferences. Some other major events, such as the migration from Digg in 2010, have also contributed to the rise in the platform’s user base.
How does Reddit’s ad targeting work?
Reddit has an incredibly effective ad strategy. It uses users’ interests and behaviours on the platform to deliver ads that are specific to subreddits and user activities, making them more efficient, appealing, and valuable to potential advertisers.
Final Thoughts
Reddit is one of the biggest social platforms on the web and isn’t showing any signs of slowing down. Its impressive growth trajectory is evident in its massive 82.7 million daily active users and revenue growth throughout the years.
As Reddit continues to grow, it is poised for ongoing success, making it a great platform for advertisers and marketers to take advantage of.
